Training that doesn’t change how people think, work or behave isn’t really training. It’s attendance.
Most training courses teach you the same things. Objectives. Assessments. Delivery methods. Slide design. Tools and templates.
Dressed up differently. Fundamentally the same.
This course takes a different path entirely.
Let Your Training Make A Difference has been the guiding principle behind everything built in this store since 2002. It’s more than a strapline. It’s a standard. And this course is where that standard gets passed on.
Designing Transformational Training is currently being rebuilt from the ground up – not updated, rebuilt – because the training world has changed in ways that most course designers haven’t caught up with yet.
The new version is being designed for a training world that doesn’t exist yet. Story-led. Future-ready. Grounded in real cross-cultural practice across five continents and 24 years. It asks harder questions than most courses are willing to ask. Not just how do you design training, but why, for whom, and what gives you the right to stand in that room and call yourself the expert.
If you want to be the first to know when it launches, or if you’d like to discuss in-house delivery in the meantime, get in touch at shop@jfistore.com
This course carries CPD accreditation and earns 30 CPD points on completion from the Professional Development Consortium a trusted source of CPD-Accredited learning activities approved by the CPD Standards Office.
This serves as the “Trustmark” for training and the Designing Transformational Training course has received this official global accreditation. This action is a process that officially recognises it as having a professionally competitive designated status in the Management, Leadership, Human Resources, Training and Learning market.


Józefa Fawcett ~ Course Lead