Professional Development


This Professional Development Masterclass has been designed for JFI Store by JFI Academy and has been developed to be run as a 1-day in-company programme.

Many of the sessions included in this masterclass have been delivered in companies throughout the UK and global corporates in 36 countries on five continents, and across many industries and sectors including: Oil, Gas & Energy; Pharmaceutical; UK & International Public Sector; Government; Higher Education; Charity; Telecoms, Software, Media, Logistics, Retail, Financial Services and the UK Armed Forces.



JFI Academy is recognised as a Provider of Training Excellence and authorised to offer CPD Points for learning that is completed and assessed.

Who it’s for

Uniquely designed for HR practitioners, trainers, facilitators and multi-disciplinary groups who, as part of their role, are responsible for leading digital transformation and change across their organisation.  It covers key approaches to engaging the workforce in adapting and adopting new ways of working whilst at the same time building future-focused skills. The aim is to encourage creative thinking and enable excellent individual, team and organisational learning that makes a real measurable difference to team performance and service improvement. The content includes case study-based facts, organisational learning theory, business excellence approaches and applied practice.


Learning outcomes ~After this masterclass you’ll return to work and be able to:

  • Support the organisation as it shifts towards a learning culture and a growth mindset
  • Encourage thought-leadership and innovation in business units
  • Nurture and feed your business talent pipelines
  • Create ‘invisible yet integral’ learning opportunities as part of BAU
  • Combat complacency and waste of potential talent and ideas

CPD Learning Hours

6 hours of class-based tuition + 1 hour online learning session + three 1-hour online follow up sessions (month 1, 2 & 3).  Successful completion of the learning and the reflective assessment earns delegates 12 CPD Points and a Professional Development Certificate in Learning Agility & Business Excellence (PDC-LABE).


This Professional Development Masterclass has been designed for JFI Store by JFI Academy and has been developed to be run as a 3-day in-company programme.

This wide range of learning content has been delivered to many thousands of learners since 1979 in Universities and organisations around the world.  Annually updated, it covers all the fundamentals needed for participants to learn how to design, deliver and evaluate effective training and learning activities using a variety of class-based, live online, self-paced digital, flexible distance or blended 70-20-10 learning approaches.



JFI Academy is recognised as a Provider of Training Excellence and authorised to offer CPD Points for learning that is completed and assessed.

Who it’s for

Suitable if you’ve been in your current professional role for less than 5 years.  Building upon your existing knowledge base it provides essential content that will fast-track you along your professional career path as trainer, HR practitioner, facilitator, team leader or manager.  Delegates from across different functional areas from within your company can come and learn together as a multi-disciplinary group.

Learning outcomes ~After this masterclass you’ll return to work and be able to:

  • Create training and learning material that meets identified learning needs
  • Use a wide variety of training delivery methods and approaches that get the best from the delegates
  • Identify business-critical learning priorities and provide the right content to meet these
  • Evaluate your training and learning activity so that it can be reported to the board to justify investment in learning


CPD Learning Hours:

18 hours of tuition (over 3 days) + online support sessions + online follow up sessions after month 1 and month 3.  Successful completion and assessment earns delegates 22 CPD points and a Professional Development Certificate in Designing Transformational Training (PDC-DTT)


Workshop content & format

The content is packaged together using a blend of 18 ‘‘Flexi’’ learning units to make up a combination that meet the needs of the whole group.

Choose any 6 of these learning units for a 3-day package which can be run consecutively or spread across a time break to ensure higher impact learning transfer. The learning units are designed to challenge and sharpen existing knowledge and delegates will be expected to use the learning to change things back in the workplace.  More learning units can be added for longer workshop duration.

For those who are just starting out as presenters and want to learn how to structure a presentation; choose visual aids such as PowerPoint, Prezi and Padlet to support a clear and consistent message; explore different presentation styles and approaches and some breathing techniques to calm nerves.

For project owners and team leaders who are also ‘Scrum Masters’ running daily Kanbans, weekly sprints, retrospectives and forward planning, who have to both present and facilitate group discussions live and online.

For those who want to learn how facilitation can support team development.  Discover how to gently, yet assertively, open yourself and others to the possibilities of change.  Get involved and share experiences and how they shape behaviour and attitude.  Move away from hierarchy towards a more creative way to facilitate in a variety of situations.

Learning how to adapt your knowledge of how to facilitate and use to support Action Learning Sets (ALS) in your workplace. It’s a powerful tool that can influence and support the ALS process.

For new and aspiring trainers who want to learn how to create focused, structured and transformation training events.  Working through a challenging case study and exploring a myriad of ways to develop training that will make a difference in the workplace.

For the existing trainer who wants to learn techniques for company data collection as part of a training needs analysis and then collate and review data, present findings and design a clear aim, training objectives and learning outcomes.  Included in this training are approaches to building in evaluation methods that can be applied before the training even starts.

Knowing how to design traditional class-based training sessions is still very much in demand by many organisations.  This course teaches participants the key requirements, effective skills, models and knowledge that they need to design training that is factually correct and context specific.  You will also learn how to package your training in a way that is easily understood and makes the most impact upon your learners.

Effective live online learning and self-paced digital learning is so much more than just uploading video or slide decks into a learning management system (LMS) or putting in place simple memorisation tests through random testing.  For digital learning to be successful and have the most impact it needs to be created using a robust, yet adaptable, framework that follows proven research-based design principles and learning theory.  We’ll look at different online delivery options and discuss how to build branched e-learning scenarios.

The 70-20-10 phenomenon is not new, yet many still struggle to understand its principles and why flipping the way training is provided to a more blended approach can create amazing results that can be shared with the Board.  Learn how to make more effective use of technology, class and work situations throughout the learning, and how to involve and engage managers in the process.

Creating a podcast for training purposes is becoming popular; yet it requires decent equipment, extra software and knowledge of how to record and edit audio files. Come learn the basics in this short introduction (maximum 6 people).

TED-Ed can be used to create original lessons using TED videos, questions, discussion topics and other supplementary information. Free to use, it can be adapted (FLIPPED) by users to meet their needs. A great way to introduce new topics to learners in an exciting, curiosity-inspiring way.

Storytelling can be powerful when used as part of a presentation or in public speaking to get really important messages across.  It can also be used in training sessions to help learners understand difficult concepts and remember complex information.  It allows trainers and facilitators to share their own personal anecdotes in a fun and interesting way, using an easy formula for story creation.

A QR code is a fixed two dimensional code that can hold 000’s of characters of information, text, images or a website links. Easily generated and easily scanned with a QR reader. NFC (Near Field Communication) can enable people to collect digital information from smart tags, and digitally exchange other pre-programmable (and changeable) data, with just a touch. Both can be fully utilised in training, come learn how.

This is an exciting approach that will help you to cut your training budget, yet still increase the amount of learning that is obtained, and used, around the organisation, with even greater results.

4C-ID is a Four Component Instructional Design Model, used for designing excellent training content, based upon cognitive learning theory and is great for complex cognitive skills and task-specific skills.

Action mapping is a streamlined process to design training in the business world. Its goal is to help designers identify the best solution to the performance problem, using challenging simulations as opposed to information presentations.

MOOCs, SPOCs and LAPs are a valuable addition to your traditional training course; many are free and can influence your overall training plan. Learn how to get the most from their extensive content to enhance your learning provision.

For those who want to find their own professional voice to speak publicly in-person and as a hybrid speaker at conferences.


The CPD-Accredited* workshop and masterclass featured on this page are designed to be delivered in-company with organisational teams, these can be HR/Training specific or multi-disciplinary.

Suitable for those who, as part of their role, take some responsibility for recruitment, management, talent development and people transformation across the organisation, and who want to learn how to help them engage with new capabilities and ways of working to build future-focused skills.



The CPD-Accredited* workshop and masterclass featured are for in-company delivery with organisational teams, however, for independent practitioners we offer 1-2-1 mentoring, as well as developing an online version during 2019.

If you’re a freelance practitioner you might also want to take charge of your personal development, if so, then head over to our JFI Academy, an online learning membership site for managers, team leaders, mentors, trainers, HR professionals and those leading change.


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“I don’t just develop people’s training, facilitation and speaking skills, I’m a digital learning designer as well as being a regular keynote speaker/MC at business and executive education conferences, so far I’ve spoken in 34 countries on four continents!  When I’m not speaking in front of audiences, I am speaking behind a microphone doing voice-over recordings  for promotional videos, online tutorials and audio books and I’ve also been a frequent guest on Radio Leinehertz 106.5 in Hannover, Germany.  Here in the UK, I also produce and host my own online monthly broadcast JFI Radio ‘LIVE’ ~ so as you can see speaking, training and facilitation really IS my business, and like most professional trainers and coaches I’m committed to my own ongoing learning and CPD

Developing professional learning skills might not meet your business needs right now, so head on over to Floor 2 and let us deliver training for you